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the launch offer

A professional online presence — live in weeks, not months.

Launch is the fastest way to get your business online properly: a website built right, backed by the technical foundations most businesses skip. Fixed scope. No surprise invoices.

book a discovery callsee what's included
timelineas fast as 2 weekstypically 2–4 weeks, depending on variant and how ready your content or product catalogue is

Who Launch is for

$mft launch --fit-check

A quick gut-check before you book a call.

good fit
  • You already run a business — ABN, sole trader or company, not still deciding whether to start one
  • You know roughly what you need: an informative site or a Shopify store
  • You'd rather hand this off than DIY it yourself
not a fit
  • You're still validating the idea, not ready to register or trade yet
  • Your content, branding, or product details aren't ready to brief in one call — that's what turns a 2-week build into a 2-month one
  • You want ongoing marketing, automation, or growth work bundled in — that's Grow/Scale, once Launch is live
  • You're shopping on price and expect to negotiate down

What every Launch includes

$mft launch --included

The foundation most businesses skip — done right from day one.

  • Domain registration & DNS configuration
  • Google Workspace setup, including SPF/DKIM/DMARC
  • HTTPS/SSL & security headers (CSP, HSTS)
  • Lighthouse 90+ performance target
  • On-page SEO — meta tags, sitemap, robots.txt & Search Console
  • Google Business Profile setup or claim
  • Favicon & social share image
  • Privacy policy page
  • Structured data (schema.org) markup where applicable
  • Accessibility-conscious build practices (not a formal WCAG audit)
  • Post-launch training call (1 hour) — we walk you through everything
  • Agentic browsing readiness — llms.txt, AI-crawler-friendly robots.txt, structured data for AI agents

A discovery call covers what we need — we handle the copy and imagery. Two rounds of revisions included. Already have Google Workspace or a Business Profile set up? Let us know and we'll adjust scope.

Two ways to launch

$mft launch --variants
variant A

Informative site

A fast, professional site that tells visitors who you are and gets them in touch.

  • Custom site, prerendered for SEO
  • Home, About, Services & Contact pages
  • One clear way for people to reach you — book a call or send an email
  • Mobile-first design — looks sharp and loads fast on any device
pricing

fixed quote after a discovery call

variant B

Shopify store

A working online store, ready to take orders from day one.

  • Shopify store setup & theme customisation
  • Payment gateway configured (Shopify Payments/Stripe)
  • Shipping zones & tax configuration
  • Cart/checkout QA & abandoned-cart email enabled
small store

Up to 3 collection templates, up to 2 product templates, standard checkout

large store

Scoped once we talk through your catalogue — more templates, custom filtering, bundles or wholesale pricing

Open-ended integrations or ongoing catalogue growth move out of Launch entirely — that becomes a Scale project, not a fixed-price build.

What's not in Launch

$mft launch --excluded

Launch gets your foundation right. These live in Grow and Scale, once Launch is live and working.

  • Automation & CRM integrations
  • Ongoing monitoring & support
  • AI features & assistants
  • Custom software beyond the site itself
the launch offer

Ready to launch?

Book a free 30-minute call. We'll confirm scope and give you a fixed quote.

book a discovery call